To address this, Amazon has expanded AI-driven search and discovery tools that move beyond keyword matching to interpret customer intent, using signals such as reviews, price sensitivity, delivery speed, return rates and prior browsing behavior.

All information and data in this article is solely for informational purposes. For more information please view the Barchart Disclosure Policy here * Executive Chair Chung emphasizes customer-focused transformation and ecosystem strengthening to navigate evolving market dynamics and lead new industry standards * Presents strategic priorities, including agile decision-making, ecosystem competitiveness, and bold collaboration with diverse partners * Executives discuss AI internalization, digital transformation strategies, and business growth initiatives during candid roundtable with global employees SEOUL, South Korea , Jan.

As digital tools become more deeply embedded in everyday business operations, organisations across Singapore are taking a closer look at how automation shapes customer relationships.