New York -- To better understand some of the significance of Bad Bunny's historic Super Bowl halftime performance on Sunday night, start at the end.

Bad Bunny is going to make history at Super Bowl 60 as the only artist performing primarily in Spanish. Chris Pizzello / Associated Press Walking through the streets of Spanish Harlem in New York City these days means hearing Bad Bunny's music pouring out of neighborhood bodegas -- a familiar soundtrack as Latino communities across the country prepare for Sunday's Super Bowl.