There was a time -- not long ago -- when baseball believed it understood its place in the modern sports economy. The sport was a regional game masquerading as a national pastime, rich in history, but lagging in marketing muscle.

FIFA has moved to tighten costs despite projecting record revenues from the 2026 World Cup Yuki Iwamura/AFP via Getty Images FIFA has cut over $100 million from its operating budget for this summer's World Cup in North America, with multiple departments at the organization's U.